Critique the approach..

I have been thinking about my final paper for this class for a couple of days now, but I am still a bit shaky about the approach that I am planning to take. It would be great to get feedback and peoples’ views on it.

So, the interaction  design artifact that I have chosen is the website of “Story of Stuff“. The major portion of the homepage is occupied by a short 20 minute video written by Annie Leonard and sponsored by Tides Foundation & Funders Workgroup for Sustainable Production and Consumption. Thus the video would form a significant portion of my analysis for the website.

Some research of blog posts on this topic, revealed some interesting findings. This video has been quite a topic of discussion. I came across a blog-postabout this video by a viewer that had around 130 comments. Review of the comments divulged that the video is interpreted in different ways by the viewers. I am planning to ground my analysis on these reactions but the unit of analysis is going to be the video. Thus the approach that I am currently thinking about is using the viewers’ reaction to the video, and linking it back to the elements in the video. What are the elements in the video, that lead to the various subjective responses that the people expressed in the blogs?

Pour in your comments and critique this approach….

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